Seasonal Content and Brand Story for Back Forty Glamping

How we approached the project

Back Forty did not just need a few nice clips of the property.

They needed content that could help people understand the stay, feel the setting, and give the brand more to use after the shoot was over.

So we planned the shoot around the full experience.

• The property
• The details
• The feeling of being there
• The seasons
• The guest experience
• The places the content would be used later

The goal:

The goal was not to capture one nice moment.

The goal was to create a stronger bank of photos and videos the brand could keep using.

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What we created

The final work included a brand story video package, seasonal photo and video content, and a visual library for the property.

The work was built to support more than one post or one campaign

This gave Back Forty more content to pull from across social media, website use, seasonal promotion, and general brand storytelling.

Why it mattered

That was the real value of this project.

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• More useful content from one shoot
• More ways to show the property
• More seasonal material
• More visuals for social and website use
• Less pressure to keep creating from scratch

For Back Forty, the work helped turn the space, details, and feeling of the stay into content the brand could keep using.

That is the difference between a content shoot and a content library.